oldspice

Kadinsky’s wonderful post the other day about how technology has drastically changed our lives reminded me of something weird.

We all know kids these days are a totally different beast than we were as kids — especially me, an Old. I can’t even imagine an adolescence with Facebook and cellphones — the trouble I would have found myself in would have been profound, life-altering and would surely have involved a prison sentence. My friend Sue and I were remembering recently how there was ONE PHONE is both of our houses, in the kitchen, and when we were teens, we’d have to conduct all our personal business in the middle of all the family activity. I actually remember climbing into my mother’s broom closet to plan a Friday night with the girls that involved going to the liquor store and swiping some of my older brother’s weed.

In any event, we all know kids have rediscovered vinyl, the Ramones, ’70s fashions, Audrey Hepburn movies. But did you know about the Old Spice?

You heard me. I said Old Spice. The cologne/aftershave my father used to wear, and would still be wearing if he was still alive — he’d be turning 82 soon. My son wears Old Spice deodorant, and my daughter wears it too. I just got back from a week in Nova Scotia getting her set up in her house at university, in fact, and I noticed all of her female roommates also use Old Spice.  So do most of their guy friends. The entire Dalhousie University campus reeks of old men, scotch and cigarettes, which, to me, is what Old Spice smells like.

But the kids! They LOVE Old Spice. My daughter says she’s pissed they don’t sell an Old Spice bathing gel and body moisturizer!

It is the most bizarre thing for me to give my son a hug goodbye in the morning and to be reminded of my dead father, I must say.

I welcome your thoughts. Can someone please explain the kids to me, and their love of Old Spice?

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